10 Common Order Management Challenges in B2B Manufacturing Businesses and How to Avoid Them

Managing orders in B2B manufacturing can be challenging. Learn how to avoid these top 10 common challenges and improve your processes.

Swati Soumya
10 Common Order Management Challenges in B2B Manufacturing Businesses and How to Avoid Them


In the B2B manufacturing world, efficient order management is crucial for error-free order processing, optimizing team productivity, and most importantly, enhancing customer satisfaction. However, it's not uncommon to encounter a few hurdles along the way.

Let's explore some common order management pitfalls in the B2B manufacturing space and discuss strategies to avoid them.

1. Poor Communication and Misaligned Expectations

A customer places an order, only to find out later that the product specifications were misunderstood, resulting in an incorrect delivery. Such miscommunications can strain relationships apart from causing delays. To avoid this pitfall, foster clear and open lines of communication between your team and customers. Implement a centralized system or software that enables real-time collaboration and ensures everyone has access to accurate order details. Regularly update customers on the order progress and be proactive in seeking clarifications when necessary. .

2. Manual Data Entry Errors

In the era of automation, relying on manual data entry can lead to mistakes. Think about the consequences of mistyping a product code or misplacing a decimal point—your entire order management process can go haywire. Consider investing in an order management system that simplifies data entry, reduces room for human errors, and improves overall efficiency. By eliminating the risk of manual mistakes, you can save valuable time and prevent delays.

3. Inadequate Order Documentation and Archiving

When companies fail to implement proper documentation and archiving practices for orders, they can face several problems:

Compliance Issues: In many companies, there are legal and regulatory requirements for maintaining order records. Failure to comply with these regulations can result in penalties, fines, or legal complications. Proper documentation and archiving ensure that companies meet these compliance obligations. According to a report by the Government Accountability Office, many companies are moving to an electronic environment as it provides comprehensive documentation for Government functions.

  • Disputes and Resolutions: In the event of order disputes or discrepancies, having comprehensive and well-documented records is crucial for resolving issues efficiently.

  • Audit Readiness: Companies may undergo internal or external audits to assess their operations and financial records. Inadequate order documentation and archiving can make the audit process more challenging, time-consuming, and prone to errors.

Therefore, proper documentation and archiving of orders are essential for record-keeping, and compliance. Implement a centralized system that captures and organizes order-related documents, making them easily accessible in the future.

4. Overpromising and Under Delivering

It's tempting to say "yes" to every customer request, but overpromising and under delivering is a slippery slope. Setting unrealistic expectations regarding delivery dates, lead times, or product customization can lead to a dissatisfying experience. Instead, be transparent about your capabilities and provide realistic timelines. Communicate any potential delays or constraints upfront to manage customer expectations. Remember, it's better to exceed expectations than to fall short.

5. Obscure Order Tracking

Ever had that sinking feeling when you couldn't locate a specific order or track its progress? Inefficient order tracking not only hampers productivity but also affects customer trust. Implement a robust order tracking system that provides real-time updates on order status, shipment details, and expected delivery dates. This enables both your team and customers to have clear visibility throughout the order fulfillment process.

6. Lack of Integration

In a complex manufacturing environment, various systems come together to manage different aspects of the business, such as sales, inventory, production, and shipping. However, if these systems are not properly integrated, it can lead to inefficiencies and errors in order management. For example, if the sales team is using one system to enter orders, while the production team is using a different system to schedule production, there is a high chance of miscommunication. To avoid this pitfall, strive for system integration and ensure that data flows seamlessly between different departments and functions. This integration can be achieved through the use of enterprise resource planning (ERP) software, which consolidates various business processes into a single, unified system.

7. Inadequate Capacity Planning

Manufacturing orders often require careful planning and coordination of resources, such as raw materials, equipment, and manpower. Inadequate capacity planning can result in bottlenecks, production delays, and missed deadlines. To avoid this pitfall, implement robust capacity planning processes that take into account production capabilities, resource availability, and demand forecasts. By accurately assessing your capacity and aligning it with customer orders, you can optimize production schedules, prevent overbooking, and ensure timely order fulfillment.

8. Scalability Issues

As your manufacturing business grows, it's essential to have order management processes that can scale accordingly. A lack of scalability can lead to processes failing, reducing efficiency and increasing difficulty in handling orders. When choosing an order management system, consider its scalability and flexibility to accommodate future growth.

One effective solution to address this challenge is by acquiring a Software-as-a-Service (SaaS) solution for order management. SaaS platforms offer several advantages that can help manufacturers achieve scalability and adaptability as their business expands. With a SaaS solution, manufacturers can access a cloud-based software platform that handles their order management needs, without the hassle of maintaining their IT infrastructure. SaaS solutions offer several benefits, such as flexibility, scalability, affordability, and automatic updates.

According to a recent report by Gartner, SaaS solutions have been growing at a rapid pace, and the market is expected to reach $120 billion by 2021. For manufacturers looking to scale their operations effectively, a SaaS solution can provide a turnkey solution that streamlines order management without requiring significant capital investment. Read more on SaaS vs Custom Software.

9. Insufficient Quality Control

Quality control is a critical aspect of order management in manufacturing. Shipping defective or substandard products can result in customer dissatisfaction and damage your company’s reputation. To prevent quality issues, implement a robust quality control process that includes inspections, testing, and adherence to industry standards. Regularly train and educate your production staff on quality assurance techniques and empower them to reject products that do not meet the required standards.

10. Failure to Adapt to Changing Customer Needs

Customer preferences and market demands can evolve rapidly, and failing to adapt to these changes can hinder your order management process. It's essential to stay attuned to customer feedback, industry trends, and emerging technologies. Embrace customer-centric approaches such as just-in-time manufacturing, customization options, and flexible order fulfillment strategies. Regularly review and update your order management processes to align with changing customer needs and expectations. By staying agile and responsive, you can foster loyalty and stay competitive in the manufacturing industry.


Efficient order management is a crucial aspect of success in the B2B manufacturing industry. By proactively addressing common pitfalls, manufacturers can optimize their processes, keep their customers happy, and maintain a competitive edge. Clear communication, automated systems, accurate inventory management, realistic expectations, robust tracking, system integration, capacity planning, scalability, quality control, and adaptability are all key factors to consider. Investing in technologies such as order management systems, inventory management software, and enterprise resource planning (ERP) solutions can streamline operations and reduce errors.

Additionally, staying attuned to customer needs, market trends, and emerging technologies allows manufacturers to adapt their processes and remain competitive in a rapidly changing environment. Remember, success in the manufacturing industry relies on delivering quality products on time, every time, and exceeding customer expectations.

If you are looking for one trusted order management platform that makes your order management process easier, then Decorum might be the right choice for your business. Decorum is an industry-leading order management solution designed specifically for the manufacturing industry. With Decorum, you can streamline your order management processes, foster clear communication, reduce errors and improve overall efficiency.


1. What does an order management software do?

An order management software helps businesses simplify order processing. It also provides real-time visibility into order progress,and other essential metrics which can reduce manual efforts and increase management's visibility of data.

2. How can efficient order management improve team productivity?

Team productivity can be affected by the high volume of manual data entry in spreadsheets and the heavy reliance on phone call, messages and long email threads. This can lead to delays and errors, hampering productivity. Efficient order management software can streamline data entry, reduce room for human errors, and streamline processes. This, in turn, can improve team productivity and morale by freeing up staff time to focus on more critical tasks.

3. How can efficient order management improve customer satisfaction?

Efficient order management software can lead to faster and more accurate order processing and delivery. This, in turn, can reduce delays and improve the overall customer experience by ensuring timely delivery of products. Additionally, features such as real-time tracking of orders status can provide customers with visibility into the status of their orders, reducing confusion and increasing their trust in the business. These enhancements to the customer experience can ultimately lead to higher customer satisfaction.

4. How can order management software improve management’s visibility of data?

Order management softwares provides real-time tracking and a complete overview of the order fulfillment process, which can improve management visibility of data. This indicates the production flow and progress of orders, making it easier to make informed decisions.

5. Can you suggest any software for order management?

Decorum, a B2B order management platform, offers a closed environment for order management, real-time updates, a customizable portal for the company’s customers, and sales CRM to boost customer relationships. Decorum has transformed complex order workflows for Strata Geosystems, Glen Raven (US), Sobisco, GEE Limited, and others.